The Kid Laroi signs major deal with American music exec Scooter Braun

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‘Welcome to the family’: Australian hip-hop star The Kid Laroi signs a major deal with American music powerhouse Scooter Braun

Young Australian hip-hop sensation The Kid Laroi has just signed a major management deal with renowned American record executive Scooter Braun.

The 17-year-old rapper from Sydney will join the ranks of other famous names managed by Scooter, including Justin Bieber, Ariana Grande and Demi Lovato.

Scooter, 39, announced the big news on Thursday, tweeting: ‘Welcome to the family superstar @thekidlaroi.’

Big news: Australian hip-hop star The Kid Laroi has signed a major management deal with renowned American record executive Scooter Braun. Pictured performing on SNL last month

Big news: Australian hip-hop star The Kid Laroi has signed a major management deal with renowned American record executive Scooter Braun. Pictured performing on SNL last month

Laroi, who’s real name is Charlton Kenneth Jeffrey Howard, will be under SB Projects’ management roster. 

He will be personally managed by SBP president Allison Kaye and general manager Jen McDaniels. 

Laroi was previously managed by Grade A Productions and had signed a publishing deal with Sony Music Publishing in February.

'Welcome': Scooter, considered one of the most powerful men in music, tweeted the news on Thursday. He has managed the likes of Justin Bieber, Ariana Grande and Demi Lovato

‘Welcome’: Scooter, considered one of the most powerful men in music, tweeted the news on Thursday. He has managed the likes of Justin Bieber, Ariana Grande and Demi Lovato

The Kid Laroi catapulted to fame when he became the youngest Australian solo artist to top the ARIA Charts with his debut mixtape of F*ck Love (Savage) last year.

The song also hit #3 on the U.S. Billboard Charts.   

Laroi recently made an appearance on The Tonight Show with Jimmy Fallon and Saturday Night Live, where he was introduced by Elon Musk and performed his hit single Without You with Miley Cyrus.  

Breakout: The Kid Laroi catapulted to fame when he became the youngest Australian solo artist to top the ARIA Charts with his debut mixtape of F*ck Love (Savage) last year

Breakout: The Kid Laroi catapulted to fame when he became the youngest Australian solo artist to top the ARIA Charts with his debut mixtape of F*ck Love (Savage) last year

He is now aiming to showcase the Australian rap scene to the world.

‘I don’t think America is completely switched on to how big [and] great the Australian music scene and culture is,’ he said in an interview with Triple J this week.

‘I really want people to recognise Australia is the f**king future of music.’     

Represent: He is now aiming to showcase the Australian rap scene to the world

Represent: He is now aiming to showcase the Australian rap scene to the world 

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